The Magic Email for Referring Business

(Thanks to Jan Vermeiren, How to Really Use Linkedin for his Magic Email concept)

A few weeks back I shared with you the real power of networking—it’s not who you know but who they know—the second and third degree of networking. Today, I will share with you a magic email message that you can use to tap into the 2nd and 3rd degrees of networking.

Transferring Trust

You already know that people buy from people they know, like and trust. Did you know that trust is something that can be transferred? If I have trust in you, I can transfer that trust to someone who does not know you. You can do this in an email.

Let me give you an example of the magical email and show you how this can open up new business opportunities.

The Magic Email

In this case, I will send an email to Danny Grimes and to a friend who has been complaining of lower back pains, John Greise. I would send the email to John Greise, the receiver of services with a CC to Danny Grimes the supplier of services. I would put in the Subject Line “An Introduction”. Here is what I might say in the body of the email.

Hi John,

I want to introduce you to Danny Grimes. Danny is a chiropractic doctor that specializes in the activator treatment. The activator is a low impact treatment program that doesn’t involve the usual chiropractic twisting and turning. I have seen first hand how effective Danny’s treatments can be. I think Danny could help you with the lower back pains you talked about the last time we golfed. Danny is good. He’s also a very big Vikings fan.

Hi Danny,

John Griese is a lawyer and a long time friend. He has been having lots of trouble with his lower back. Because I have seen the effectiveness of your treatments, I think John would be a perfect candidate for the activator treatment program.

I suggest the two of you talk, maybe even share some Viking stories.

John, you can reach Danny at phone number
Danny, you can reach John at phone number

Good Luck,

Al

Let’s break down this magic email

I have a receiver of the service (John) and a supplier of the service (Danny). I have offered reasons for connecting the two of them. I have given them information and why I think this connection could work and what I appreciate about the supplier. I have also given them some non-professional information, in this situation, love for the Vikings which can be the basis for establishing rapport between the two of them.

I have also given a Call to Action. I have provided the telephone numbers and how to contact each other. Now I am leaving the connection up to the two of them..

I know both people and I have transferred the trust I have in Danny to the other person.

The COC Challenge

The email is a simple form you can use to make a referral. Do you feel comfortable using a magic email like this for other members of the COC? If you feel uncomfortable, is it because you don’t really know or trust some other businesses in the group? Is it because you have not been listening in your daily life for opportunities to share with others the work done by businesses in the group? Is it because you just are too busy and forget to take the time to refer others to businesses in the group? Imagine what our COC group would be like if every week, each one of us took 15 minutes, created a magic email and send it for another person in COC.

Al Hanzal
www.successfulmarketingtools.com/wordpressblog

Social Media—Not Who You Know but Who…

At their core, social media programs like Twitter, Facebook and Linkedin are digital networking programs. Just as many small business owners fail to maximize the real power of physical networking groups, most fail to maximize the full power of digital networking. In this article of the Small Business Tool Box, I will share the real power of networking. It’s not who you know but who…

What is the real Power of Networking?

Some might say the power of networking is in its low cost. True, its one of the cheapest forms of marketing. Others would say that word of mouth advertising is networking’s greatest power. True, word of mouth advertising is your most effective form of advertising. Others would suggest that the exposure your business gets from networking is the real power. True, business exposure is good.

The real power of networking is not who you know but who they know. Let’s look at this power.

Your 250 Contacts

Experts tell us that each of us knows about 250 people. What happens once we contact these 250 people? Where to we go from there?

Each of these people we know also knows 250 people. If each of these people that we know introduced us to 5 of their contacts and each of those contacts introduced us to just five of their friends or contacts? Well, you can do the math. Your network has increased exponentially.

Space and time limit our networking abilities. Now, let’s look at how digital networking eliminates these limitations.

Linkedin

I will use Linkedin as an example of second and third degree networking. (Face Book and Twitter have specific applications that will allow you to do the same thing). When you go to your Linkedin page, you see your first level of contacts. People you are directly connected with through the program. Then you can click on any one of their profiles and see who they are connected with. Then you can click on any one of their connections to see a third level of connections.

Linkedin tells me that with my 70 connections I have potential contact with 1.4 million connections. They also tell me on my page that the new connections I added last month has increased my overall connections by 3,000.

Digital networking overcomes the time and space limitations of physical networking and now allows us to see well beyond our immediate contact list. Do you see how this can opens up new possibilities for your small business?

Conclusion

It’s not who you know but who they know that is the secret of digital networking. To fully utilize social networking programs, go beyond your first level of contacts and explore the second and third degrees of contacts that are just waiting for you to tap into them.

Al Hanzal
www.successfulmarketingtools.com/wordpressblog